Week 3, part 2

For this assignment, I decided to search out some of the hospitals in the area and check out their
social media presence.  I am in the healthcare field and thought I might discover something that
would prove useful in my professional life. For the most part, all of the hospital systems utilized
most mainstream social media outlets.  Some even have Google plus accounts, although not active.
By far, Facebook is the most utilized platform.  One thing that stuck out to me was the negative
patient reviews that are seen immediately when I went to the Facebook pages of a couple of these
healthcare systems.  From what I could see, there were no responses from patient service reps or
quality control personnel responding to these reviews. From a business standpoint, I see this as a
major issue.  Interestingly enough, there were a few that didn’t appear to have a section that published
patient reviews, at least in a highly visible space. I have never set up a business page on Facebook,
so it makes me curious to know if that is something that is customizable.  And if so, I don’t know why
the others would have their reviews front and center like they do.


I found that across the board, all had accounts on Facebook, Twitter, Instagram, YouTube, and
LinkedIn.  Some had Pinterest and some had Google plus. The content posted on Facebook, Twitter
and Instagram seemed to be mirrored for all of the Healthcare systems.  When a post was made for
one, it also posted to the other accounts. Same schedule, same content. Posts seemed to appear at
least once daily. YouTube was original in its content and contained advertisements for highlighted
services, programs or specialty departments, patient experience videos, community education,
etc…. Uploads on YouTube seemed to be about once per week across all of the healthcare systems.


In general, it does not seem like social media is utilized to full potential when it comes to healthcare.  
I did not find any back and forth between the public and the hospitals. The experience feels much
more “one way”.  The hospitals post things about wellness, programs, etc…. Patients leave reviews
and that’s that. It is worth mentioning that of all the programs, although still lacking in my opinion,  
Scripps tried the hardest at public interaction. They have a chat/message box that pops up when
visiting their Facebook page that offers the opportunity to chat with a Scripps representative.  It felt
like good customer service.


Comparison charts are listed below to show last posts, and number of followers on each platform
for each organization.
Scripps Healthcare  https://www.scripps.org/
Social Media Platform
Last Post
# of Followers
Comments
Facebook
2/10/19; daily
29,258
Pop up chat box
Twitter
2/10/19; daily
27,500
Same content as Facebook
Pinterest
18 wks ago?
4,000
Not used regularly
Instagram
2/10/19; daily
3,912
Same content as Facebook
YouTube
monthly
1,800

LinkedIn
Weekly
36,837

Google Plus
Aug 2017
258,248
Not active.
Sharp Healthcare  https://www.sharp.com/
Social Media Platform
Last Post
# of Followers
Comments
Facebook
2/10/19; daily
14,398

Twitter
2/10/19; daily
12,600
Same content as Facebook
Pinterest
Few times/wk
9,952

Instagram
2/10/19
2,952
Same content as Facebook
YouTube
4 mos ago
13,987
Uploads vary
LinkedIn
Weekly
29,985
Sporadic posts
Google Plus
8 wks ago
1,164

Palomar Health   https://www.palomarhealth.org/
Social Media Platform
Last Post
# of Followers
Comments
Facebook
2/09/19; daily
4,469
Negative reviews stood out
Twitter
2/10/19; daily
2,360
Same content as Facebook
Pinterest
42 wks ago?
48

Instagram
2/09/19; daily
780
Same content as Facebook
YouTube
5 days ago
117
Uploads vary; about monthly
LinkedIn
Weekly
12,253
Sporadic posts
Google Plus
No acct
Social Media Platform
Last Post
# of Followers
Comments
Facebook
2/10/19; daily
10,381
Negative reviews stood out
Twitter
2/10/19; daily
13,300
Same content as Facebook
Pinterest
No acct


Instagram
No acct


YouTube
1 wk ago
13,987
Uploads about 1/week
LinkedIn
Few/month
25,194
Sporadic posts
Google Plus
No acct
Loma Linda University Healthcare  https://lluh.org/

Social Media Platform
Last Post
# of Followers
Comments
Facebook
2/10/19; daily
50,600
Negative reviews stood out
Twitter
2/10/19; daily
10,200
Same content as Facebook
Pinterest
No Acct


Instagram
2/10/19; daily
3,864
Same content as Facebook
YouTube
weekly
3,600
Uploads vary
LinkedIn
Weekly
4,026
Sporadic posts
Google Plus
No Acct


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