Week 11 post 1

Newsletters are a great way to keep in touch with your customers.  Its a reminder of your business every time they see your publication.  The frequency that newsletters or publications are sent varies depending on the business.  I receive mailers from stores at least once a week, sometimes twice if there is a long weekend or holiday approaching.  I receive newsletters from colleges I have attended about every quarter.  The society for human resource management sends a newsletter or mailer pretty much monthly.

For the type of business we have, I would say monthly would be the right time frame.  We do not currently send out newsletters, however if we did, content would include things like:
* Upcoming sporting events
* Information on meet and greets that players are doing
* New baseball card release dates
* Reviews of new to market card sets
* Special editions for events such as the draft, playoffs, etc...

Content would be plentiful for a newsletter in the arena of sports and sports collectibles.  It would be a great way to engage people and keep them interested!

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